The Okinawans call it “Ikigai” and the Nicoyans call it “plan de vida;” for both it translates to “why I wake up in the morning.” However you define it, knowing your sense of purpose can add up to seven years of extra life expectancy. Purpose is one of the Power 9^® – nine healthy lifestyle habits that can lead to a longer, happier life. 

Everywhere you look, the healthy choice is becoming the easy choice—as Blue Zones Project^®, gains momentum in its efforts to support longer, better lives. Now the community-led well-being improvement initiative is celebrating those who are helping to make their city one of the nation’s healthiest.