Public invited to Blue Zones Project celebrations at both stores Friday, July 17
FORT WORTH, Texas (July 14, 2015) – Blue Zones Project®, Fort Worth will join Carnival Food Store on NW 28th Street and Fiesta Mart on Eighth Avenue on July 17 in hosting community festivities to celebrate the two Fort Worth locations being named Blue Zones Project Approved™ grocery stores.
Carnival Food Store, 102 NW 28th Street, will host its event from 9:30 to 10:30 a.m. and will feature music and prizes from the LaGrande 107.5 street team. Fiesta Mart, 2700 Eighth Ave. will host its celebration for the public from 4:00 to 5:00 p.m., with music and prizes with Kannon and the 103.7 KVIL-FM street team. Both stores, which cater to the Hispanic community, will feature Blue Zones-inspired food samples, balloon artists, giveaways and other family-centered activities at their events.
Blue Zones Project is a community-led well-being improvement initiative aimed at making healthier choices easier for people who live, work and play in Fort Worth. The two stores are the first in the Fiesta and Carnival chain to achieve Blue Zones Project Approved status. Both reached the designation by completing the Blue Zones Project Grocery Store Pledge and adopting or supporting a selection of best practices from a menu of 35 options.
Fort Worth Mayor Betsy Price and Council Member Sal Espino (District 2) will participate in both the morning and afternoon events. In the two Fort Worth stores, Fiesta and Carnival have implemented Blue Zones® checkout lanes where shoppers can find healthier impulse items such as fruit and water. Both stores have also designated Blue Zones parking spaces further away from the entrance to encourage walking and are providing healthy recipes and the Blue Zones Food List around the stores. Fiesta and Carnival were already implementing a number of other Blue Zones Project principles, such as offering salads as a healthier grab-and-go meal options and positioning produce displays at the front of the store.
“Fiesta and Carnival are committed to providing healthy options for our customers,” said Don Bersterman, director of operations for Fiesta and Carnival. “As our partnership with Blue Zones Project begins with these two locations, our ongoing efforts to serve and enhance the well-being of the Hispanic community continue.”
As a Blue Zones Project Demonstration Site, Fort Worth is working in six key areas, including worksites, schools, grocery stores, restaurants, individuals and community policy to implement environmental changes that improve well-being. Once city-specific goals are met, Fort Worth will be certified as a Blue Zones Community®.
For more information about the July 17 event, click here.
About Blue Zones
Blue Zones employs evidence-based ways to help people live longer, better. The Company's work is rooted in the New York Times best-selling books, The Blue Zones Solution: Eating and Living Like the World’s Healthiest People, The Blue Zones and Thrive—all published by National Geographic books. Since 2009, Blue Zones has applied the tenets of the books to communities and corporations across the U.S. and has successfully raised life expectancy and lowered health care costs while bringing down smoking and obesity rates. Blue Zones takes a systematic, environmental approach to well-being, which focuses on optimizing policy, building design, social networks, and the built environment. The Blue Zones Project is based on this innovative approach. For more information, visit www.bluezones.com.
About Healthways
Healthways (NASDAQ: HWAY) is the largest independent global provider of well-being improvement solutions. Dedicated to creating a healthier world one person at a time, the Company uses the science of behavior change to produce and measure positive change in well-being for our customers, which include employers, integrated health systems, hospitals, physicians, health plans, communities and government entities. We provide highly specific and personalized support for each individual and their team of experts to optimize each participant’s health and productivity and to reduce health-related costs. Results are achieved by addressing longitudinal health risks and care needs of everyone in a given population. The Company has scaled its proprietary technology infrastructure and delivery capabilities developed over 30 years and now serves approximately 68 million people on four continents. Learn more at www.healthways.com.
About Fiesta
Fiesta Mart, LLC is a Texas-based international food retailer with an emphasis on the Hispanic market, operating both Fiesta and Carnival stores in the Fort Worth area. Fiesta was co-founded by Donald Bonham and O.C. Mendenhall in Houston in 1972. Fiesta currently has 60 stores open in the Houston, Austin, and Dallas-Fort Worth markets, serving customers from over 100 countries of origin with a vast variety of dry grocery and perishable products. Fiesta provides fresh quality meat, seafood, grocery, produce, dairy products, beer, and fine wines. Fiesta proudly supports local charities, educational programs and special events, as well as works with community leaders and citizens on a variety of programs and projects. For more information, visit www.fiestamart.com.