Blue Zones Project Blog

As part of the onboarding plan, all new colleagues complete introductory Explore modules that introduce foundational Blue Zones concepts. Colleagues may use reflection questions as a knowledge check after reviewing the modules and bookmark relevant links.

As part of the onboarding plan, all new colleagues complete introductory Explore modules that introduce foundational Blue Zones concepts. Colleagues may use reflection questions as a knowledge check after reviewing the modules and bookmark relevant links.

As part of the onboarding plan, all new colleagues complete introductory Explore modules that introduce foundational Blue Zones concepts. Colleagues may use reflection questions as a knowledge check after reviewing the modules and bookmark relevant links.

As part of the onboarding plan, all new colleagues complete introductory Explore modules that introduce foundational Blue Zones concepts. Colleagues may use reflection questions as a knowledge check after reviewing the modules and bookmark relevant links.

Watch a recording of this training below, or scroll to keep reading

How do I access website submissions?

Any form that is filled via your website is tracked using the website name which is further tied to a community name.

The following forms are available*:

• Newsletter Sign Up
• Committee Interest Form
• Community Interest Form
• Volunteer Form
• Submit a Testimonial

*These forms are used nationally and not to be edited.

 

How are new people added to my newsletter?

Any individual added to HubSpot will automatically flow into your "All" list based on 1 of 2 criteria:

• They are a match for your blueprint metric zip codes
• They are assigned to your Community Name
  

What if I want to see specific form information?

Once added to a website, forms are set up to flow into a specific community list. 

As pictured below, lists may be accessed by navigating to "Lists" and searching for 'bzp website' 

How do I access the form data?

View in HubSpot or export the data to a list. How do I export a list?

The Community Interest form uses custom interestes identified by numbers as shown here:

11/15/2022, we launched the new Websites on WordPress!

Please find your community URLs below to include both your long and short versions.

Website Training will be targeted for Engagement Leads and Specialists for the weeks of 1/16/23 and 1/23/23.

Workflow and components in Eventbrite and HubSpot that work together to bring in attendees.

All Blue Zones Project communities collect core policy metrics annually throughout the life of the project. In addition to the core metrics, the community's Steering and Leadership team select additional measures of interest during the Blueprint Workshop.

Levels of Measurement

Learn about the metrics that are collected on a community, organizational, and policy level during Blue Zones Project and how they inform project strategy.

Eventbrite has an easy-to-use area for downloading reports. The following video details how to navigate the Report Center, select your options, and use a saved report.

The Sharecare platform is used to capture data from the Live, Longer Better Rewards Program, RealAge Test, and other health and wellness challenges. Utilizing Sharecare Extracts from these campaigns are an optional, yet valuable tool for assessing campaign success, informing your community's strategy, or fine-tuning your engagement approach.

Checking attendees into your event ensures accurate reporting and analytics. The following videos detail multiple methods for checking in your attendees.

Your event is created Next you'll click "Order Options" in order to update the Order Email Address and the Order Confirmation Message. Further details about each of these options is included below.

Introduction to HubSpot, Part 1

Using HubSpot marketing tools to define and execute your marketing strategy

How to Invite a Colleague:

(UPDATED 4.29.22)

Generate amazing and branded QR codes for our materials with the -- QR Code Generator! This tool offers several options for creating a trackable link.

IMPORTANT 

Forevery event, a copy of the community's Order Form will need to be added to the event as part of the event registration process. The home zip code and organization selection within the registration form are both critical to their proper assignment in the database and in HubSpot.

How to Create an Event

IMPORTANT

Defining the Ticket Type as you set up the event is a critical item that helps to populate the Activities Tracking database.

Eventbrite is our Community event management tool that is used to:

• Add events hosted in your community both at venues and virtually
• Capture event registration
• Manage attendance

Locate your Eventbrite Invitation and Community Profile

If you have not received your invitation, please contact the marketing team.

The levels of measurement at Blue Zones Project include population-level tools such as the RealAge Test. This training will focus on community measurement tools.

DEVELOPING & EXECUTING A MARKETING PLAN

A review of the steps involved in developing and executing a marketing plan from product and strategies to branding and budget).

Brand Central i s a B l u e Z o n es P r o j ec t website wh er e c o l l ea g u es c o m e t o find, customize, and localize   m a r k et i n g , p r o m o t i o n a l a n d o p e r a t i o n a l m a t e r i a ls.

Brand guidelines, assets, and messaging to ensure that all roles are equipped to launch the brand.

Below you will find a comprehensive list of BZP brand tools, assets, and collateral capabilities. View in Best Practice Center: Marketing Needs Overview.docx - Blue Zones Project

Hear about the impact of Blue Zones Project on the well-being of the employees in the NCH Healthcare System.

Hear from a former local team member about the impact of Blue Zones Project on the well-being of the schools in their community.

THE STAGES OF COMMUNITY TRANSFORMATION

Learn about the foundations of health justice and the social determinants of health and begin engaging with practices and tools to advance health justice within organizations.

Understand how to develop strategies for recruiting and retaining volunteers and ambassadors.

Stories are an incredibly important part of Blue Zones Project- not only the story of our beginning but also the stories of transformation from our communities.

Identifying Key Relationships and Networks for Policy Change w/ Megan Greer, Southwest Florida

Marketing Assets for Accelerating Policy Impact w/ Colby Takeda, Hawaii

Deep dive into the Built Environment, Food Environment, and Tobacco Policy menus and evidence-based best practices to create more walkable, livable places.

The Best Practice Center is an online library of operational documents that includes a dedicated space for each Blue Zones Project community to collaborate- with different views for committee members and organization.

STRATEGIES FOR OVERCOMING POLICY HURDLES w/ Megan Greer, Southwest Florida