by: Allen Weiss, MD
"Co-opetition is the perfect approach for the health-care industry to avoid the destruction of much that is essential to the continuing health of the American people. It should be required reading by managers of health-care providers and health insurance or HMO managers." In this introductory quote in Co-opetition by Adam Brandenburger and Barry Nalebuff, former COO of Memorial Sloan-Kettering Cancer Center John Gunn suggests that healthcare providers and organizations will thrive by capturing an overlooked opportunity to serve patients and communities.
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